By John Sloan
Evangelism takes many forms, each potentially effective or ineffective depending on various factors. Billy Graham, for instance, was remarkably effective during his era, leveraging mass evangelism at large rallies. In those days, most people had some degree of church background and a basic understanding of biblical stories. While this method led to significant numbers of converts, the depth of their commitment was often questionable. Today, such an approach might prove far less effective, as many people lack foundational biblical knowledge.
Some engage in what is called “cold-turkey evangelism,” where they approach strangers in parks, on the street, or even while traveling by plane. This method involves starting conversations about spiritual matters, planting seeds that might prompt people to think about God and explore faith later. However, few people have the courage to take this approach.
Others reach individuals through medical, relief, or educational ministries. By addressing basic needs, they open doors to share Christ’s love.
For many of us, these methods are neither accessible nor suitable. We are not Billy Graham, and those around us often have minimal biblical knowledge. We may feel uncomfortable initiating spiritual conversations with strangers, and our circumstances may not allow us to participate in relief or medical ministries.
Instead, I want to introduce what I call intentional relational evangelism—an approach rooted in the relationships we already have. Unless you live as a hermit, you interact daily with people who don’t yet know Christ. Whether at work, school, or during recreational activities, opportunities abound. Yet, many of us fail to engage with spiritual intentionality, and the thought of sharing the gospel often feels intimidating.
Overcoming Common Fears
Much of our fear about evangelism stems from misconceptions. Let’s address three of the most common:
1. Fear: People around us have no interest in God. Ecclesiastes 3:11 reminds us that God has placed eternity in human hearts, giving everyone an innate awareness of the divine. Even ardent atheists think about God. Research suggests that 80–90% of people occasionally ponder spiritual matters.
2. Fear: People will reject us or think we’re strange if we talk about God. Rejection often occurs not because of faith conversations but because Christians sometimes act in untrustworthy or un-Christlike ways. If you’re known for using inappropriate language, making poor decisions, or treating others unfairly, your witness is compromised. Instead of sharing the gospel in such cases, focus on growing in Christ yourself. Develop maturity, live wisely, and let your transformed life speak. As others respect you, they’ll also respect what you have to say.
3. Fear: I won’t know what to say or how to answer questions. Evangelism begins not with telling, but with asking thoughtful, simple questions. You’re not responsible for answering every question; your role is to spark curiosity and encourage exploration. God’s Word, in time, will provide the answers.
Intentional Relational Evangelism
Intentional relational evangelism involves a logical progression of actions that unfold over time. These steps can occur quickly or over months and years:
1. Live the incarnation of Christ. People need to experience Christ’s love through your actions. First Corinthians 13:8 declares, “Love never fails.” Whether as an employer, colleague, friend, or neighbor, you can reflect Christ’s love in your relationships. Building trust is essential—when people trust you, they’re more likely to engage with the truth of the gospel. Even brief interactions, such as those while traveling, can offer opportunities to show Christ’s love.
2. Listen and build relationship. Proverbs 18:13 warns, “He who gives an answer before he hears, that is his folly and shame.” Effective evangelism requires understanding where people are spiritually. By listening well, you demonstrate care and gain insights into their beliefs, experiences, and misconceptions about God.
To be a good listener:
o Focus fully on the person, ignoring distractions.
o Ask thoughtful questions to help them articulate their thoughts.
o Avoid offering solutions or trying to “fix” their problems.
Psalm 10:17 illustrates how God listens to us, not just hearing our words but understanding the cry of our souls. Strive to listen with the same depth.
3. Invite them to explore Scripture. Encourage others to study the Bible or attend a church that teaches God’s Word. Personal Bible study is often most effective, as it allows for open dialogue and tailored discussions. This builds a natural foundation for continued discipleship after they come to faith.
4. Apply Scripture personally. Encourage others to move beyond understanding Scripture to applying it in their lives. James 1:22–25 exhorts us to not merely listen to the Word but to do what it says. Likewise, Psalm 143:8–10 highlights the importance of seeking God’s guidance for personal application. When individuals begin living out Scripture, they not only come to Christ but also grow daily in their relationship with Him.
A Practical Acronym: L.I.E.P.
To help remember these steps, use the acronym L.I.E.P.:
· Love them with Christ’s love.
· Invest in understanding their story.
· Encourage them to explore the Bible.
· Prompt personal application of Scripture.
Intentional relational evangelism is about living authentically, listening attentively, and guiding others gently toward Christ. The opportunities are all around us—let’s embrace them.
John Sloan is a life long disciplemaker from London Ontario. Over the years, he has learned how to share his faith in Jesus where he lives, plays and works.
Well expressed reminders! Asking questions about another’s life journey…and then listening well as they share…places real value on the one being asked.
I’ll phonetically say Leap for LIEP…a LIEP of faith to engage conversationally with others…love it…thanks John!
Thanks John for the article. It is practical and inspiring. I plan to forward it to a friend who is seeking to reach others. .